For the first time ever, we brought all of Nestlé’s frozen brands together—Lean Cuisine, Stouffer’s, Sweet Earth and Wildscape—under one platform: Find it in Frozen. Then we made it easy to shop for all 225 SKUs by breaking them out into four food trends. Each of our creative executions connected with shoppers on a personal level by highlighting their real-life wellness challenges and showing how we could help easily overcome them.

By leveraging the strength of our portfolio, we gave shoppers a complete range of meal solutions tailored to their wellness goals. And at key retailers, we tailored our plans to meet their unique shopper bases.  Nestlé not only better retained their shopper base, but brought in new users, effectively helping shoppers maintain their wellness goals.