THE CHALLENGE Create an infographic with data gathered by GrubHub’s in-house team.

THE SOLUTION A tongue in cheek visual utilizing online-ordering data to showcase the adjectives that diners gravitate towards, based on takeout menu item descriptions. An old-timey carnival aesthetic is paired with custom illustrations to bring this data to life. This graphic was featured on GrubHub's company blog, and and several online outlets, including visual.ly. 

 BEHIND THE SCENES I designed and illustrated the infographic below, as well as collaborated with the in-house copywriter to come up with the overarching concept.